Obsession: Cheap Monday

Fashion's the word... that would exactly be used to portray Cheap Monday. I undeniably admire this clothing line. I also idolize their style and punk like aspect. Being highly known for mostly jeans, they have a lot to live up to with their clothing. I genuinely believe they exceed any expectation. In addition, Cheap Monday's past entirely intrigues me. They started as just a weekend store that specialized on designer denim, in which they also sold secondhand clothing. It is really unbelievable what they have grown into since 2000, when that weekend store was first opened. For the want of cheaper yet still fashionable jeans, this whole phenomenon started. Everything changed and expanded when the glove fitting denim first hit the market in 2004. Since then, they have become unstoppable, putting spectacular jeans and extremely fashionable apparel on the market. Even without any traditional marketing, Cheap Monday has become a widely known brand throughout the world and can be found being sold in 1000 stores.
Want to Buy? Urban Outfitters is a huge carrier of Cheap Monday. Although, H&M retails some of their collection too.